Jean-Baptiste Kechi

Website Developement Director

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What I do

I work for Fastbooking as a web account manager for the European market. The company is traditionally known for its booking engine, which has recently seen an important increase due to its new website packages.

I manage the website creation for the hotels. Our clients are mainly luxury hotels (at least 4 stars.) The focus of our website projects is to increase the conversion rate. We aim to increase the number of bookings by optimizing the web design and content.

Fastbooking has over 7, 000 clients and has developed 700 websites and counting. My most recent projects are: Palmeraie Hotels & Resorts, Pickalbatros Hotels and Lion Hotels Eastbourne.

Project Management

I really enjoy and take pride in my work as a web project manager. The best part is definitely that I get to handle every aspect of the projects.

Client relations and working in a team are the most enjoyable parts of a web project because I am a part of all the decisions.

Web ergonomics

HTML 5, SAAS, Bootstrap, Foundation, Jquery... all those entertaining words are doing the web these days.

Even though they are only tools, it's good to be up to date and follow the technology feed.


As a part of a new department, I also work on navigation, content optimization, web marketing, SEO and even web design sometimes...

An entertaining job where I learn a bit more everyday about web technologies.

Professional Skills


French (native speaker),
English (fluent),
Spanish (basic level)

Computer Expertise

Adobe Creative Suite,
Microsoft Office,

User Experience

Responsive Design
Bootstrap & Foundation


advertising through online tools
viral marketing
keywords marketing

Microsoft Certified Technology Specialist

Obtained in February 2009.

Professional experience

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Website Development Director
(current position)

In charge of the website development studio in Singapore.

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Web Account Manager

Website creation for hotel groups. Responsible for over 70 accounts in Europe, the Middle East and North America.

Receives 1,300,000 visits/month and 4,400,000 page views/month. Average e-commerce conversion rate of 1.41%.

Wire framing & User Experience through mobile websites and desktop storyboarding.

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Project Manager for the French web mastering team (2 years)

Redesign / creation of website projects. Helped marketing owners to reach their annual sales targets, and increase their visibility and customer engagement.

Responsible for Windows, Partner network, Licensing and Dynamics (ERP and CRM) websites.

Newsletter (targeting, A/B testing, etc.) and team SEO specialist (back links, keyword optimization and analytics).


Master’s degree (Bac + 5) – Development and Promotion for goods and services

Université Blaise Pascal – Clermont-Ferrand (France)

Specialty: Marketing and Business Intelligence. Erasmus: MidSweden University – six months. Final report: “Citizenship Journalism”

Bachelor’s degree (professional license) – Multimedia project manager

Professional School Institute: Information and communication – Clermont-Ferrand (France)

Web project manager: how to create websites from RFP to ROI calculation, with technical implementation.


As a web technology addict how could I not enjoy different kinds of web communication? Through a technological blog about numeric stuffs, and thoughts on the world of the web which is becoming increasingly indispensable in our lives. Unfortunately (or not) this blog is only in French. While I'm thinking of it, I should start a new project about, I don't know, maybe photography, snowboarding, off-road biking, or retro-gaming (I may be a bit geeky by the way).

Check my blog